Article on data quality – emphasis for marketers (in ’08)

January 14, 2009

Not sure how this worked out for ’08 but it looks like a priority for my ’09.

Marketers: Clean customer data a priority in 2008

Note the emphasis on view of customer and the need to cross applications (ERP, CRM, POS) and org silos.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: